With more and more businesses taking up shop online, you might feel compelled to follow suite. Or, you might take pride in only being a brick and mortar store. There's no reason you need to sell your inventory online, but you do need a presence there.
Here are four reasons why you should get started today.
1. Show Up in GPS Location Results.
When you have data about your location online, you show up in GPS systems. Showing up in GPS is great for restaurants, hotels, shops and service business. Think about people who are taking a road trip and need to find a place to eat or walk around. They take out their phone, open up a map app and search for something. It might lead them to you.
2. Control Your Reputation.
When you do come across negative feedback, you can take the time to address the issue. Online review boards provide outlets for multiple parties to give feedback. Be civil and don't say anything you wouldn't say to a customer in person.
Let's say a first-time customer stops at your coffee shop the day before your stock delivery. You don't have the ingredients for her blended drink, and there isn’t any more of the pastry she saw on the menu. Although she doesn't say anything about this in the store, she goes home and post a negative review on social media. If you see this review, you work to rectify the situation. Perhaps you can invite her to give you a second chance by offering a coupon.
3. Engage With Your Customers.
Create accounts for your business on major social media platforms, such as Facebook, Twitter and Instagram. This will allow you to keep in touch with your tech-savvy customers. Try and post several times per week.
This can help keep your brand front of min. So, the next time someone craves a burger, they pull up to your restaurant. When they need their car detailed, they ask you to do it.
You can also do pop-up promotions that are only advertised on your social media accounts. This will bring in business and make your customers loyal.
4. Be Found by People Outside of Your Community.
When people plan a vacation or consider a move, they often look online to see what a certain town has to offer. If you're not in the search results when someone types in your city's name, no one can find you. This is the case even if your ballet students get top awards because you're an excellent instructor, or if you've been the community's go-to business insurance salesperson for the last two decades. A simple website that lists your location will ensure that someone finds you.
Every day you put off creating an online presence is another day that your competition can get ahead. If you're not confident with technology, see if you have a team member that would love to do this work.
And if you need the advice of a business insurance professional, let Fulton Agency help. We can make sure you have the information you need.